In the ever-evolving digital space, choosing the right platform to build your website is a critical business decision. With options like Wix, Shopify, and Squarespace vying for attention, it’s easy to be drawn to flashy drag-and-drop interfaces and quick-launch promises. But when it comes to flexibility, performance, and long-term value, WordPress continues to lead the pack.
At Andrew Ross Technologies, we’ve developed websites on just about every platform, and we keep coming back to WordPress — not out of habit, but because it consistently delivers the best results for our clients. Here’s why WordPress still holds the crown in the world of website platforms — and why it could be the perfect choice for your next web project.
1. Total Flexibility and Customization
WordPress is open-source, which means developers (like us) can modify anything and everything. Whether you’re running a service-based business, an eCommerce store, a blog, or a combination of all three — WordPress gives you the creative freedom to build exactly what you need.
In contrast:
- Wix offers ease of use but is often limited by rigid design templates and fewer backend customization options.
- Shopify is excellent for eCommerce but becomes restrictive and expensive when your needs go beyond product listings.
With WordPress, you’re never stuck — your site grows as your business evolves.
2. You Own Everything
Unlike closed platforms like Wix or Shopify where your content lives within their ecosystem, WordPress sites are hosted independently. You own your files, content, and database, and you’re free to move or migrate your site whenever you like.
This level of autonomy is especially important for long-term digital strategy. Your website is a business asset — you should have complete control over it.
3. Scalable SEO That Gets Results
One of the biggest reasons we recommend WordPress is its SEO power. From page structure to speed optimization to plugins like Yoast SEO, WordPress gives you the tools to rank better in Google.
We’ve seen time and time again how well-built WordPress websites outperform their competitors when combined with a smart SEO strategy. Curious about what SEO services cost and what you can expect in terms of value? Check out our detailed guide:
👉 How Much Does SEO Cost in Australia?
For small businesses, in particular, visibility is everything. And with the right setup, WordPress can become your most powerful marketing tool. Read more here:
👉 SEO for Small Business
4. Thousands of Plugins = Infinite Possibilities
Need booking functionality? Membership access? Online courses? Live chat?
There’s a plugin for that — and it’s probably free.
The WordPress plugin ecosystem is massive. While platforms like Wix or Shopify offer their own app marketplaces, they’re limited and often charge monthly fees. WordPress plugins are often one-time purchases or free, making them more cost-effective long term.
5. Content-First and Designed for Growth
WordPress was originally built for blogging, so it’s inherently content-friendly. Whether you want to publish news, tutorials, case studies, or long-form content, WordPress handles it all seamlessly.
That’s a massive advantage when you want to grow your site organically through content marketing or local SEO — a major focus for many of our small business clients.
6. Better Design Control
Yes, platforms like Wix and Squarespace offer slick templates, but they can only take you so far. With WordPress, you can use flexible page builders like Elementor or even go fully custom with code.
You’re not stuck with cookie-cutter designs — your website can look and function exactly how you want it to. Want a design that makes your brand stand out? We can help with that.
7. More Affordable Over Time
Wix and Shopify are SaaS platforms with ongoing monthly fees that add up quickly — especially when you need premium features.
WordPress websites might have a slightly higher setup cost (especially if you’re working with a professional developer), but the long-term value is far greater. You choose your hosting, your plugins, and your level of maintenance — all on your terms.
It’s the difference between leasing a car with fixed options and owning one that you can upgrade any time.
8. A Global Community You Can Trust
WordPress powers over 43% of the internet. That massive adoption has created a rich, global community of developers, designers, support forums, tutorials, and tools.
If there’s a problem, someone has solved it. If there’s a need, someone has built it. If you want expert help, it’s easy to find — starting with us.
Final Thoughts: Why WordPress Is Worth It
At the end of the day, WordPress stands apart because it gives you, the business owner, freedom. You’re not boxed in by platform limitations, price structures, or proprietary design tools.
Instead, you get a flexible, scalable, SEO-friendly website that’s fully yours — built to grow with your business.
At Andrew Ross Technologies, we help businesses just like yours build high-performance websites that don’t just look great — they work hard behind the scenes to bring in traffic, generate leads, and grow your revenue.
📩 Ready to make the switch to WordPress or start fresh with a site that actually performs? Get in touch with us today.